Sponsorship Spotlight: Bentonville Bike Fest

Bentonville Bike Fest is the fastest-growing cycling festival in the US, and it’s gearing up to set new records for its fifth anniversary this May 23-25, 2025!

Since its launch in 2020, Bike Fest founder Kenny Belaey and his team have brought elite athletes from all over the world to Bentonville, Arkansas – the Mountain Biking Capital of the World. At Bike Fest, you can watch world-class bike athletes and influencers in action, participate in riding clinics and group rides for all levels, test ride demo bikes and check out the latest bike technology, and hang out with other bike lovers. 

Playtex Sport is a proud partner of Bentonville Bike Fest in 2025, sponsoring the Women’s Shred Events featuring pioneers Brooke Trine and Alex Hughes. We love how Brooke and Alex push boundaries in a male-dominated sport and we’re inspired by (and in awe of) their bold bravery on the trails, doing stunts most wouldn’t dream of attempting. 

Learn more about Bike Fest and follow along on social before, during and after the event @playtextampons!